media relations

The media plays an important role in telling an organization’s story. Knowing when and how to engage the media is integral to the success of a campaign or initiative.

Kate McGregor knows media relations inside out. In addition to having led media relations teams in three Government of Canada departments, she has extensive expertise—from acting as an official spokesperson, to liaising with media on-site at events, to conducting media analyses, to writing media plans, news releases, media advisories, media lines and Q's and A's.